-   Personal integrity, honesty and moral courage - placing a premium on trust, candor and clarity.

-   Treat others with compassion, respect and dignity.

-   Professional and ethical behavior in all situations.

-   Commitment to the highest level of excellence.

-   Constantly strive to improve performance and seek creative solutions to management and leadership challenges.

-   Knowledge is power and should be shared with others.

-   Dependability, reliability and good judgment.

-   Enthusiasm, initiative and persistence.

-   Confidentiality of personal and corporate information.

-   Tactfulness and sensitivity to individual differences.

-   Support for workplace diversity.

-   True happiness requires a balance in one's life.

-   Personal growth is a lifelong activity and is essential to a meaningful and productive working environment.

-   Work can be enjoyable - have fun while making a profit!